Cookie & Tracking Policy
Last updated: January 2025
At Macroex, we believe in being straightforward about how we track and use information when you visit our site. This policy explains what tracking technologies we use, why we use them, and how you can control your preferences. We've written this in plain language because we think transparency matters more than legal jargon.
What Are Cookies Anyway?
Cookies are small text files that get stored on your device when you visit websites. Think of them as digital sticky notes that help sites remember things about your visit. Some cookies are essential for the site to work properly, while others help us understand how people use our educational resources.
These files don't harm your computer. They can't access other files or spread viruses. Mostly, they just sit there remembering whether you've logged in or which pages you've visited. Pretty mundane stuff, really.
Essential Cookies
These are the cookies we absolutely need to make the site function. Without them, basic features like logging into your account or accessing course materials simply won't work. We don't ask permission for these because, well, the site would be pretty useless without them.
Functional Cookies
These remember your preferences and choices. Things like your language preference, video playback settings, or whether you prefer light or dark mode. They make your experience more personalized and save you from having to reset preferences every time you visit.
Analytics Cookies
We use these to understand how visitors interact with our educational content. Which lessons are most popular? Where do people tend to drop off? This helps us improve our materials and create content that actually helps people learn about stock market basics. The data is anonymous and aggregated.
Marketing Cookies
These track your browsing across different sites to show you relevant ads about our programs. If you've looked at our stock market courses, you might see related ads elsewhere. We think it's better to show you things you're actually interested in rather than random advertisements.
How We Actually Use This Information
Let's be specific about what we do with tracking data. We're not collecting information just for the sake of it.
- Track which educational resources get the most engagement so we can create more helpful content
- Remember your progress through our learning materials so you can pick up where you left off
- Understand technical issues that might be affecting user experience
- Personalize course recommendations based on what you've already studied
- Measure how effective our educational programs are in helping people understand stock market concepts
- Prevent unauthorized access to student accounts and learning materials
Control Your Cookie Preferences
You're in charge here. If you don't want non-essential cookies tracking your activity, just click the button below. We'll remember your choice and stop using analytics and marketing cookies on your device. Essential cookies will still work because they're necessary for basic site functionality.
Note: Essential cookies cannot be disabled as they're required for core site functionality like secure login, session management, and accessing your learning dashboard. Disabling other cookies won't affect your ability to use Macroex's educational resources.
Managing Cookies Through Your Browser
You can also control cookies directly through your browser settings. Every browser handles this slightly differently, but the general process is similar. Here's what you need to know:
- Open your browser settings or preferences menu
- Look for the privacy or security section
- Find the cookies or site data management area
- Choose to block third-party cookies or all cookies from specific sites
- You can usually view and delete existing cookies here too
Keep in mind that blocking all cookies might break some website features. Most browsers let you block just third-party tracking cookies while allowing first-party cookies from sites you visit directly. That's usually a good middle ground.
How Long We Keep Cookie Data
Different cookies stick around for different amounts of time. Session cookies disappear when you close your browser. Others might last a few weeks, months, or even a couple years depending on their purpose.
Analytics cookies typically last about 2 years. Marketing cookies might persist for 13 months. Functional cookies that remember your preferences can last up to a year. You can always delete them manually through your browser if you want a fresh start.
Third-Party Services We Use
We work with some external services that also use cookies. These include analytics platforms that help us understand site traffic, video hosting services for our educational content, and advertising networks that help us reach potential students interested in learning about stock markets.
These third parties have their own privacy policies. We try to work with reputable companies, but it's worth reading their policies if you want the full picture of how your data might be used beyond our site.
Changes to This Policy
We might update this policy occasionally as we add new features or as regulations change. When we make significant changes, we'll update the date at the top of this page. If the changes are major, we'll probably send an email to our registered students too.
We're based in Greater Sudbury, Ontario, and we follow Canadian privacy regulations including PIPEDA. But honestly, we'd aim to be transparent about data usage regardless of what the law requires.
Questions About Our Cookie Usage?
If you have concerns about how we handle cookies and tracking data, we're happy to discuss it. Reach out through any of these channels: